RESULTS
Sherrie Terry Consulting delivers results: on-strategy, on-time, on-budget. Introducing award-winning new products, promotions, and programs. Launching new or refreshed brands. Starting and running new businesses. Growing volume, revenue, share and profit. You can count on Sherrie Terry Consulting to move concepts to commercialization and take your business to the next level.
EXPERIENCE
Sherrie Terry is an accomplished leader of brands, businesses and teams. A classically trained consumer product marketer, she has led some of the world’s best known and beloved brands. She brings extensive experience in brand strategy, architecture, marketing and innovation for both new and existing brands in Fortune1000 corporations and privately-held start-ups.
She leverages her marketing and general management expertise to improve brand performance, marketing and sales effectiveness, and total company operations. Since 2014, Sherrie has helped a variety of clients win in the market through her marketing practice, Sherrie Terry Consulting.
GENERAL MANAGER PERSPECTIVE
Sherrie expands the scope of marketing beyond its traditional boundaries to create innovative business models, strategies, and programs. She leverages customer and consumer insights to create new products and processes, along with comprehensive operational, sales and marketing implementation programs that encompass supply chain and retail best practices, in-store execution, training, customer presentations, performance analysis, and more. She has led global initiatives related to corporate responsibility, brand standards, quality specifications, organization redesign, performance management systems, Sales & Operations Planning, and training. Through the lens of a general manager, she crafts fully integrated go-to-market strategies that drive organizational alignment and achievement of total company business objectives.
THE BIG PICTURE & THE PIXELS
Not only will Sherrie Terry Consulting help you visualize and articulate big picture vision, mission, values, and strategy, we know what it takes to bring that picture to life. We roll up our sleeves and make it happen, through hands-on involvement and guidance of internal and external teams and resources. From insight to implementation to measurement of results, Sherrie Terry Consulting hits the ground running and delivers exceptional beginning-to-end solutions that are holistically integrated across all B2B and B2C touchpoints and company operations.
NETWORK & COLLABORATION
Sherrie Terry Consulting brings together the right resources at the right time to deliver best-in-class results and create value for you. We’ve built an unparalleled network of highly skilled insight, strategy, innovation, branding, marketing, design, website, and technology experts we draw from to execute against the specific deliverables of each engagement. We tap them only if and only for as long as they’re needed. We also work with your existing research, design, agency or other service providers, if preferred. We provide leadership and effectively collaborate on your behalf at every level in the organization, both internally and externally.
CUSTOMIZED SOLUTIONS
Every client engagement is unique. Each one is structured to best meet your specific growth objectives, requirements, and resources. From retaining a part-time CMO (aka “fractional” or “timeshared”), to staffing an interim opening full time, to handing off an entire strategic project, and everywhere in between, Sherrie Terry Consulting will work with you to identify the solution that works best for you.
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