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Experience

Sherrie Terry is an accomplished leader of brands, businesses and teams. A classically trained consumer product marketer with demonstrated success in both Fortune 1000 corporations and privately-held entrepreneurial start-ups, Sherrie leverages her marketing and general management expertise to improve brand performance, marketing and sales effectiveness, and total company operations. She creates value and breakthrough results by seeing patterns and possibilities, turning insight into innovation, and inspiring teams to deliver superior performance. 

With successful leadership roles that span brand building, innovation, marketing, insight, category management and strategic sales support for category leaders such as Chiquita® bananas and fresh produce, Fresh Express® salads, Vlasic® pickles, Banquet® frozen foods, and Dr. Scholl’s® foot care, Sherrie brings a wealth of experience and a unique perspective to business opportunities and challenges. Over the course of her career, she has launched many successful new products; created the first-in-the-industry produce category management program; created, led and grew Fresh Solutions Network®, a marketing and services solutions company unique in the produce industry; developed award winning promotions that drove incremental sales; translated consumer purchase drivers to supply chain best practices; and led the integration of several business acquisitions. 

Sherrie earned her Bachelor of Arts degree in Business Administration from Lewis & Clark College in Portland, Oregon and her MBA in Marketing from the University of Memphis.

Fresh Solutions Network®, Chiquita®, Fresh Express®, Vlasic®, Banquet®, and Dr. Scholl’s® are each registered trademarks of their respective companies.

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General Manager Perspective

Sherrie expands the scope of marketing beyond its traditional definitions to create innovative business models, strategies, and programs. She leverages customer and consumer insights to create new products and processes, along with comprehensive operational, sales and marketing implementation programs that encompass retail best practices, in-store execution, training, customer presentations, performance analysis, and more. Through fully integrated go-to-market strategies, she helps drive organizational alignment and achievement of total company business objectives. 

Sherrie has served on corporate global strategic initiatives related to corporate responsibility, brand standards, quality specifications, organization redesign, performance management systems, Sales & Operations Planning, and training. Sherrie also provides pro-bono consulting to small/new businesses and non-profit organizations as a SCORE Mentor and Executive Service Corps of Cincinnati (ESCC) Advisor.

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The Big Picture & the Pixels

Not only will Sherrie Terry Consulting help you visualize and articulate the big picture of vision, mission, values, and strategy, we understand what it takes to bring that picture to life. We roll up our sleeves and make it happen, through hands-on involvement and providing direction and guidance to external resources and internal teams. 

From insight to implementation to measurement of results, Sherrie Terry Consulting hits the ground running and delivers exceptional beginning-to-end solutions that are holistically integrated across all B2C and B2B touchpoints and company operations. 

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Collaboration & Network

Sherrie Terry Consulting leverages an unparalleled network of highly skilled insight, strategy, innovation, branding, and marketing experts to meet the specific needs of each engagement. We also work with your existing research, design, agency or other service providers, if preferred. We provide leadership and effectively collaborate at every level in the organization. Sherrie Terry Consulting brings together the right resources at the right time to deliver best-in-class results and create value for you. 

CUSTOMIZED SOLUTIONS

Every engagement is unique and is structured to best meet your specific growth objectives, requirements, and resources. From an on-going commitment to a “timeshared” CMO, to staffing an interim opening full time, to handing off an entire strategic project, and everywhere in between, Sherrie Terry Consulting will work with you to identify the solution that works best for you. Options might include:

 

Part-time Chief Marketing Officer

  • Provide on-going strategic marketing perspective, coaching, and leadership to the executive team and marketing staff

Interim Chief Marketing Officer

  • Provide full-time marketing leadership during an extended absence by current staff
  • Provide full-time focus on a particular strategic initiative

Project-specific Marketing Leadership

  • Develop and launch a new product, process, or service offering
  • Lead and/or participate in the strategic planning process
  • Establish/strengthen internal capabilities in critical marketing disciplines
  • Provide turnkey, start-to-finish marketing solutions and program implementation

Results

Sherrie Terry Consulting delivers results: on-strategy, on-time, on-budget. Introducing award-winning new products, promotions, and programs. Launching new or refreshed brands. Starting and running new businesses. Growing volume, revenue, share and profit. You can count on Sherrie Terry Consulting to move concepts to commercialization and take your business to the next level.