Branding

What sets you apart from your competition is your brand…how you position your product or service as a solution to the needs of your target customer, the value you create for them, how they feel about you, what their perception of you is, and their trust and connection with you. 

Whether you sell a product or service, are B2B or B2C, are established or a start-up, use a “made up” name or family name, you have a brand. Have you consciously created, articulated, nurtured, and delivered your brand promise? 

We provide strategic leadership of the branding process to help you create, strengthen, and build brand relevance and relationships that deliver results.

  • Brand positioning and architecture definition: where you are today, where you want to be, and how to get there
  • Existing brands:  review, refresh, restage, relaunch, reinvigorate
  • New brands:  value-proposition, positioning, naming, direction for logo design
  • Establishing brand standards
  • Strategic integration across all touchpoints and platforms